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For startups, testing ideas is crucial. Too many founders throw time, energy, and money into building without validating if their idea even has legs. The good news? You don’t need a huge budget or months of research to start testing. Here’s how you can experiment with your business idea early on and make smarter decisions as you grow.

Starting a business is often seen as a daring leap into the unknown, but in reality, it’s more of a series of small, calculated experiments. For entrepreneurs in the fast-paced world of startups, embracing a mindset of experimentation can be the difference between sinking and swimming. Here’s how adopting a playful approach and focusing on testing ideas can drive startup success:

One of the biggest reasons startups fail isn’t a lack of effort or ambition—it’s because they’re solving problems that don’t really exist. So, how can founders ensure they’re focusing on the right challenges? Enter the BURP framework: a simple, playful way to evaluate problems worth solving. Let’s break down this approach to help identify the right problems and turn them into opportunities.